About Us


We’re inspired and magnetised by life. it’s vibrant colours, the movements, the beautiful chaos and how it ebbs & flows. Ever changing.We’re dreamers; swept away by the ocean & city folk; transfixed by fashion, urban design and wanderers moved by nature.
This is the inspiration behind Bowern. Launched in 2016 by young journalist-turned-entrepreneur Danielle Bowern, we create luxury printed eco-friendly yoga mats to encapsulate how we see the world and instantly enliven your daily practice. Initially turning to yoga to cope with the stresses of her tv-presenting job, Bowern quickly discovered a passion that was unlocked by the vibrant colours and organic lines of the world around her.
These inspirations were brought to life through the soothing strokes of watercolour painting, and a new path was born. As a brand, Bowern is dedicated to creating luxurious yoga mats that do no harm to the environment or the yogis who practise on them.
Each yoga mat is 100% biodegradable, made with a recyclable tree rubber base and a microfibre suede top that offers exceptional resilience and grip, even in hot yoga studios – the sweatier the practise, the greater the grip. Our yoga mats are free from latex, silicone, toxic glue, pvc and other nasties, ensuring your routine remains as authentic as you.

We’re inspiring you to be yourself.. always.